How ToonieBet Is Taking on Big Brands in Canada and Beyond

On a new episode of the Gaming News Canada Show presented by Bede Gaming, Steve McAllister’s guest is the general counsel for Soft2Bet – owners of the Ontario-licensed ToonieBet brand – David Yatom-Hay.

Yatom-Hay, who previously worked at DraftKings and GamingTech, provided some thoughts and layers on ToonieBet’s past 12 months, which included partnership deals with the Canadian Football League and the Ottawa Senators, the launch of its sportsbook app and competing with big, established brands in the North American gaming space (Soft2Bet is almost set to launch in New Jersey).

On the heels of our interview with Dan Waugh of Regulus Partners on the previous podcast, we asked Yatom-Hay how the Ontario model compares with other jurisdictions (Sweden, Denmark and Mexico, to name a few) where Soft2Bet does business and the lessons learned in Ontario that could be applied to Alberta’s plans for an open gambling market.

Soft2Bet’s legal beagle provided a few details on the company’s recent call with iGaming Ontario president and CEO Joseph Hillier, and also discussed a recent op-ed by the company’s chief product officer, Yoel Zuckerberg.

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