The Simple Sales Page Structure That Attracts Better Clients with Samantha Burmeister | Ep. 121

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If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.

In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.

We get into:

📌 The two biggest sales page mistakes Sam sees all the time: overcrowded “above the fold” sections and pages that marinate people in pain instead of possibility.

📌 How to structure your hero section using Sam’s simple “why / what / how” model so people know exactly what this is and how to take the next step.

📌 Why aligning with your buyer’s potential (not their problems) changes who you attract — and helps you stop calling in the Eeyores of your niche.

📌 A cleaner way to decide what actually belongs on your sales page (and what can go), based on what your best clients really needed to know to say yes.

📌 Simple tracking + one-question surveys you can use to see what’s working, grab real buyer language, and keep improving your copy over time.

Connect with Sam and her work:

Website: nomadcopyagency.com

And if you want help telling your own story in a way that builds instant trust and emotional connection, grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

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