Structure or Spontaneity? What Actually Works for Therapists' Content, with Sarah Dosanjh

Do you need a perfectly planned-out content strategy to stay consistent? Or can you just show up, speak from the heart, and see what sticks?

In this episode, I'm joined by my brilliant friend and fellow therapist Sarah (aka The Binge Eating Therapist) as we get honest about how we each approach content creation — and how different those approaches are.

We’ve both been creating weekly content for years — in blogs, podcasts, YouTube, and emails — and in this chat, we’re pulling back the curtain on:

• What actually helps us stay consistent (even when motivation dips)
• How we work with our personalities, not against them
• The real benefits of creating content — beyond just “marketing”
• Why you don’t need a Trello board, a ring light, or perfect confidence to start
• And the surprising ways content has helped us grow as therapists and people, too

Whether you’re thinking about starting a blog, podcast, YouTube channel, or just want to share more consistently, this episode is here to remind you:

There’s no one “right” way to do this. You get to make it yours.

About Sarah

Sarah Dosanjh is a psychotherapist and author of the bestselling book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same. She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, as well as amassing over 3 million views on YouTube.

Connect with Sarah:

• YouTube
• Instagram
• Facebook
• Life After Diets Podcast

Mentioned in this episode:

• Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your Marketing
• Episode 226: “Would I Feel Safe With You?” How Clients Really Choose a Counsellor
• Framework First £9/month - Your one small step to easier blogging for counsellors
• And for more of my free and paid resources CLICK HERE