How to grow a videography business? | PromoSEO lead generation

In this episode, James Dooley and Kasra Dash break down a practical, modern blueprint for growing a videography business using a combination of SEO, niche positioning, platform-specific visibility, and smart lead-generation systems. The conversation highlights why videographers must first niche down, whether it’s weddings, aerial drone footage, time-lapse, reels, or corporate videos, to create strong market differentiation and attract inquiries from clients who value their specific expertise.

James Dooley emphasizes the power of ranking content on YouTube, Vimeo, TikTok, and Google, noting that videography is one of the most visually driven industries, making multi-platform visibility essential. They unpack the pros and cons of PPC advertising, including click fraud, high costs, and the necessity of expert management, and contrast this with the long-term stability of SEO and social SEO on short-form platforms.

The episode also introduces no-win, no-fee lead generation models like those at FatRank, where videographers pay only for converted jobs, ideal for those who already know their niche and can convert targeted leads. The hosts also discuss underrated acquisition channels such as Pinterest, LinkedIn targeting, retargeting ads, and building referral partnerships with photographers and web design agencies.