How the NFL's MD of International sees the world
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How the NFL's MD of International sees the world
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Gerrit Meier, the NFL's Managing Director and Head of International, is on the line from New York, to reflect on another season of games played around the world and the league's wider international ambitions.
He reviews games played this season in London, Berlin, Madrid, Dublin and Sao Paulo, and explains how the NFL approaches operating in new markets, from commercial activity to fanbase development, diplomacy to participation.
Meier also expands on the league's vision to ultimately play up to 16 games per season outside the US, and shares how the NFL is identifying cities and countries as potential future hosts.
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