How to grow a cyber security business? | PromoSEO lead generation

In this episode of the UK Lead Generation Podcast, host James Dooley and guest Kasra Dash break down the real challenges cybersecurity companies face when trying to generate consistent enquiries and predictable monthly revenue. The conversation opens with a common pain point—owners wanting steady growth but not knowing which marketing route delivers the highest return without unnecessary risk or wasted budget.

James Dooley and Kasra Dash take listeners through the practical journey of choosing between SEO, PPC, and paid lead generation, explaining how each method performs under real-world conditions. Kasra Dash highlights the dangers of poorly managed PPC campaigns and the costly impact of click fraud, while James Dooley shows why SEO remains a powerful long-term asset for niche cybersecurity keywords. Together, they reveal why many companies fail to convert traffic effectively and how CRO becomes the hidden engine behind profitable campaigns.

The discussion then shifts to the turning point: how pay-per-sale lead generation models, specifically the no-win, no-fee structure offered by FatRank.com, remove risk entirely and allow cybersecurity businesses to scale confidently. They also explore social media strategies, free audit hooks, and why traditional marketing often falls short.

Listeners will walk away understanding which channels drive the strongest ROI, how to build a reliable enquiry pipeline, and what benchmarks matter most for sustainable cybersecurity growth.
Apply for no-win, no-fee cybersecurity leads at FatRank.com.