The December Advantage: A secret you need to Use to Explode Growth in the New Year

Welcome back to another episode of SoTellUs Time! Today, Trevor reveals one of the most overlooked growth strategies in business: The December Advantage — your secret weapon for launching the new year with clarity, momentum, and massive profit potential.

Most entrepreneurs treat December like a slowdown. Business gets quiet, customers get busy with friends and family, and owners mentally check out. But the truth is this:

December is the MOST valuable month of the year for business growth — if you use it intentionally.

In this episode, Trevor breaks down a powerful year-end review process that separates thriving businesses from stagnant ones. You'll learn how to analyze what worked, what didn't, and what absolutely needs to go — whether that's a system, a process, or even a person.

Using this simple three-column method, you'll discover how to:
✅ Identify your most profitable systems, strategies, and partnerships
✅ Eliminate the hidden "profit killers" draining your business
✅ Spot outdated tools or processes that need to be cut or optimized
✅ Evaluate your team with clarity, compassion, and honesty
✅ Strengthen your foundation with loyal, hardworking people
✅ Implement automation and AI the right way (not by replacing people!)
✅ Start January as a completely transformed business

Trevor also shares real consulting experiences where decades-old companies used this December process and walked into January looking like entirely new organizations.

Whether your year was strong or challenging, December gives you the advantage:
📝 Time to review
🧹 Space to remove and refine
🚀 Opportunity to rebuild stronger

If you take this month seriously, you won't enter the new year hoping for better results — you'll create them.

🔥 Episode Highlights

• Why business slows down in December — and how that benefits YOU

• The exact 3-column breakdown: What worked, what kind of worked, and what failed

• The truth about people problems vs. process problems

• The power of loyalty and why it has fueled SoTellUs for 27 years

• Why AI should support your team, not replace it

• How outdated systems silently drain your revenue

• Why 2026 is shaping up to be a major opportunity year

• How to prepare your company NOW to capitalize on increased consumer spending

📊 Want to transform your business in 2026?

Start by transforming December.
Write down your three columns from this episode and do the honest review every successful entrepreneur must do.

This episode was built from the full transcription here:

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Let's make 2026 your most profitable year ever.

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