Charge Your Worth: Pricing Secrets for Service Businesses

In this episode we dive into running a service-based business — drawing on family entrepreneurship and 20+ years in the hair and makeup industry.

We cover practical pricing strategies (selling time, calculating earning potential, keeping product costs under 10%), how to set and communicate value confidently, finding your target clients, and when to add team members.

Also discussed: managing client expectations honestly, building trust quickly, and balancing quality with demand in a post‑COVID economy.