Justin Bieber And His Descent Into The Belly Of The Diddy Beast

L.A. Reid's role in Sean "Diddy" Combs' story has become more significant as details about his decisions involving young artists resurface. In the 1990s, Reid sent a teenage Usher to live with Diddy as part of a mentorship program dubbed "Puffy Flavor Camp." Usher has since reflected on his experience, describing it as "wild" and revealing that he witnessed inappropriate activities during his time with Diddy. While Reid admitted in his memoir that sending Usher into Diddy's world was meant to help him develop a more mature, edgy sound, he also expressed uncertainty about whether the decision was wise, considering the environment that Diddy fostered. Usher has since hinted at the discomfort he felt witnessing adult behavior at such a young age and stated he would never subject his children to a similar experience.

In addition to Usher, Reid was also connected to another young star who had a relationship with Diddy—Justin Bieber. A resurfaced 2009 video shows a then 15-year-old Bieber spending time with Diddy, who made unsettling remarks about getting girls for the underage singer. Reid, who had worked with Bieber early in his career, played a role in connecting the young artist with influential figures like Diddy. This interaction is now being scrutinized in light of the serious allegations against Diddy, raising concerns about the environments young stars like Usher and Bieber were exposed to under his mentorship​.

These revelations have cast Reid’s decisions in a more critical light, as both Usher and Bieber's experiences with Diddy are now being reexamined in the context of the accusations against the music mogul.

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Revealed: How Usher brought 'beautiful' 14-year-old boy Justin Bieber to music mogul L.A Reid as a 'gift' (and how it paved the way for singer's friendship with Diddy) | Daily Mail Online