Mushroom Gummies and Market Strategy: How Mycelyum is rethinking functional wellness

We sit down with Joy Dutcher, co-founder of Mycelyum, to explore how she turned a personal journey with ADHD and functional mushrooms into an innovative Canadian wellness brand. Joy shares the origin story of discovering lion's mane and chaga mushrooms through her partner Jimmy's background in traditional Chinese medicine, and why they chose the gummy format over powders and capsules.

Check out Mycelyum here: https://mycelyum.com/

Find Joy here: https://www.linkedin.com/in/joydutcher/

Thank you to Field Agent Canada for supporting the podcast: https://www.fieldagentcanada.com/