What Did and Didn't Work For Us on LinkedIn This Year

Growth doesn’t happen because you “do more.”

It happens because you stop, look back, and adjust with intention.

Every year, we run a full Year-In-Review, long before January.

We look at what worked, what didn’t, and what absolutely needs to change.

And the businesses that grow the fastest?

They’re doing the same thing.

Here’s what 2025 taught us:

Wins:

• The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results.

• Partnerships and affiliates drove major momentum.

• LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers.

• Clients scaled fast, some so much that they had to expand their teams.

Challenges:

• Funnels need clarity, not complexity.

• Over-delivering features inside our community actually hurts engagement.

• Operations need to be tightened to remove friction.

Surprises:

• Buyers expect personalization, clarity, and fast communication.

• Trust is everything; testimonials, recommendations, and proof matter more than ever.

• Power partnerships on LinkedIn are one of the biggest untapped opportunities.

Our 2026 focus?

One word: Optimization.

Simpler systems.

Cleaner messaging.

Better processes.

More execution.

No unnecessary complexity.

And now it’s your turn.

Before you plan 2026, ask these three questions:

Red: What needs to stop?

Yellow: What needs improvement?

Green: What deserves more of your focus?

What’s your word for 2026?

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