3511: BCG on Closing the Gap Between AI Experiments and Real Business Impact

How do you guide a workforce through the fastest shift in technology most of us have seen in our careers? That question shaped my conversation with David Martin from BCG, who works at the intersection of talent, culture, and AI. He joined me from New York, with Amelia listening in, and quickly painted a clear picture of what is really happening inside global enterprises right now.

We started with the widening split between AI fluent teams and those stuck in endless pilots. David explained why the organizations getting results are the ones doing fewer things with far greater ambition. Many others scatter energy across small use cases, save minutes instead of hours, and never reach a scale where value becomes visible.

Training surfaced early as one of the biggest gaps. Not surface level workshops, but the deeper hands-on learning that helps people change how they work. David described why frontline teams lag behind, why engineers still miss major capabilities, and how leadership behaviour dramatically affects adoption. Curiosity and communication play a bigger role than most expect.

We explored the move from isolated AI experiments to real workflow transformation. David shared examples from engineering, customer service, and operations where companies are finally seeing measurable results. He also explained why agents remain underused, with hesitation, data quality, and unfamiliarity still slowing progress. Shadow AI added another layer, with half of workers already using tools outside corporate systems.

The conversation returned often to people. David outlined BCG's 10-20-70 rule, showing why technology is never the main bottleneck. Culture, roles, and process make or break outcomes. Leaders who provide clarity and a sense of direction see faster adoption. Those who remain hesitant create uncertainty that spreads across teams almost instantly.

As we looked toward 2026, David shared cautious optimism. He sees huge potential in areas like healthcare and sustainability, along with a wave of workflow redesign that will reshape daily work. His own learning habits are simple, from podcasts to regular reading, and driven by a desire to set a strong example for his children as they grow into a world shaped by AI.

If you want a grounded view of where AI is genuinely delivering change, this conversation offers rare clarity. What resonates with you most from David's perspective, and how will you approach your own learning in the year ahead? I would love to hear your thoughts.

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