Rage Bait - 2025 Word of the Year & What It Means to Marketers

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.

After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.

I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand.

This episode is your guide to understanding the internet's most explosive trend.

In this episode of the podcast, I talk about:

• Why rage bait was named the 2025 Word of the Year
• How rage bait works and why it spreads so quickly
• The thin line between satire and manipulation
• How TikTok changed virality and discoverability
• Why rage based content damages trust and community

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386