BrandJitsu™ – a conversation with author Michael Dargie

Michael Dargie explains how to move your brand from 'meh' to memorable.

Michael Dargie is equal parts creative rebel and strategic thinker, the author of "BrandJitsu™: Move Your Brand From 'Meh' To Memorable", host of the Rebel Rebel podcast and founder of Make More Creative, a Calgary-based Creative Intelligence Agency specializing in brand development, strategy, and storytelling using the BrandJitsu™ methodology he created.

In this episode of The Independent Minds Michael explains the BrandJitsu marketing approach to host Michael Millward

Their conversation covers

• What a brand is
• The importance of making an emotional connection with a brand
• Living your brand so other people can feel your brand

Michael Dargie uses real world examples to illustrate his explanation including Piersons a funeral service based in Calgary.

More information about Michael Dargoe and Michael Millward is available at abeceder.

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