Season Ten: How Icons Of Sport Turn Pain And Setbacks Into Fuel For Life And Business

Welcome to the final episode of Season 10 of The Business of Endurance.

This season has taken us from the boardroom to Kona, via high mountains and some of the most demanding races on the planet. We kicked off with Chris Brindley MBE, sharing leadership lessons, critical thinking frameworks and the link between elite sport and high-performing businesses, before hearing from Ironman legend Julie Moss as she relived the iconic “crawl” in Kona and what it taught her about worthiness, vulnerability and grit.

We were joined by Dr Stacy Sims, whose pioneering work in female physiology is changing how women train, fuel and recover, and by João Andrade, founder of the 100 Series, who opened up about burnout, cardiac collapse mid-race, and how it forced him to completely rethink his life and work–life balance.

Sean Conway returned as our first-ever repeat guest to unpack his “Endurance Grand Slam” – including 105 Ironmans in 105 days – and the mindset behind having no Plan B. Ultra-running great Ryan Sands then took us deep into true adventure with stories from Lesotho, Western States and beyond, where culture, risk and resilience collide.

We closed the season with four-time Ironman world champion Chrissie Wellington OBE, exploring mental toughness, solitude, eating disorders in elite sport, coaching philosophies and the psychological pillars that underpin world-class performance.

In this wrap-up episode, Charlie and Claire revisit the key lessons, emotional moments and recurring themes from each of these conversations, and share why Season 10 has been one of the most powerful yet.

We're going to have a break now Season 10 has finished but you can still dive into our back catalogue of over 150 episodes and explore even more stories from the world’s best endurance athletes, adventurers and coaches.

This episode was sponsored by The Trusted Team and 4th Discipline