How Real-Time Data Is Reshaping Product Planning and Retail Decisions with Luis Brizuela

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This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce.

Everyone talks about electrification — but very few understand the data, speed, and intelligence driving it. JATO sits right at the center.

Recorded live at Automobility LA, this episode features Luis Brizuela, Director of the Americas at JATO, one of the auto industry’s most trusted sources of competitive intelligence. Luis reveals how JATO aggregates specifications, prices, incentives, and fast-changing product data to help OEMs, retailers, and dealers make smarter decisions in a market moving faster than ever. From battery materials to charging technologies to the rise of “batteries as a service,” he breaks down the global trends shaping EV adoption — and what U.S. manufacturers should be paying closer attention to.

But the conversation goes deeper into global competitive pressure, especially from Chinese automakers whose R&D cycles are now 12–18 months instead of three to four years. Luis explains why their durability, reliability, and speed to market are forcing other OEMs to rethink development timelines. He also shares how dealers are using structured data to build stronger sales arguments, personalize customer conversations, and understand what truly differentiates a vehicle beyond its exterior. It’s a rare inside look at the intelligence layer powering modern automotive strategy.

Timestamped Takeaways0:00 Intro — Live at Automobility LA

0:31 What JATO Actually Does & Why the Industry Relies on It

1:23 The Data Overload Problem: How OEMs Use Competitive Intelligence

1:50 Trends in Electrification: Battery Materials & Charging Innovation

2:27 Charging Roads & On-the-Go Efficiency Improvements

3:13 Batteries-as-a-Service: The Model Emerging Globally

3:23 What the World Can Learn From the Chinese EV Market

4:28 The R&D Gap: 3–4 Years vs. 12–18 Months

5:02 Why Fast, Accurate Data Is Now the Backbone of Product Planning

6:19 How Dealers Use JATO Data to Strengthen Sales Conversations

7:00 Understanding the “Why” Behind Vehicle Features & Buyer Profiles

8:14 Closing Thoughts: Why Better Data = Better Decisions Across the Industry

Connect with Luis Brizuela: https://www.linkedin.com/in/luisbrizuela/

Learn more about JATO: https://www.jato.com/

Our coverage of Automobility LA is brought to you by our friends at Cars Commerce: https://www.carscommerce.inc/

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