#16 | The 5 Growth Foundations Every B2B Podcast Needs (And Why Tactics Won't Save You)

Is your B2B podcast stuck—even though you’re hosting great guests, staying consistent, and doing all the “right” things?

Most B2B podcasters assume slow growth means they need more LinkedIn posts, better guests, or more cross-promotions. But the real problem isn’t tactics—it’s that the show is missing the foundational elements required to attract, engage, and retain decision-makers. Without these foundations, every tactic becomes a temporary patch instead of a growth engine.

This episode breaks down what every B2B podcast needs before it can scale: the five growth foundations that separate slow, stagnant shows from the ones that become category leaders. You’ll learn how targeting, format, content strategy, podcast SEO, and a strong USP completely reshape your ability to grow—without relying on algorithm luck or guest outreach.

You’ll walk away with:

1. A clear understanding of what B2B podcast needs to grow predictably and stop stalling.
2. A breakdown of the five foundations that determine whether listeners stick, binge, and convert.
3. A blueprint to fix the root issues—so your podcast becomes a lead-generating asset, not a time-draining project.

Press play to learn exactly what B2B podcast needs to grow faster, attract decision-makers, and finally stand out in a crowded B2B landscape.

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This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.