From Concept to Company: Building Strong Foundations with Catherine Mitchell

Entrepreneurship Challenges and Solutions

Michael and Catherine discussed the challenges new entrepreneurs face, particularly regarding funding and business structure. They emphasized the importance of starting with a solid foundation, rather than trying to acquire everything upfront. Catherine highlighted the value of finding a mentor or coach to guide entrepreneurs through the process and help avoid costly mistakes. Both agreed that proper planning and seeking professional advice can save money and increase the likelihood of success.

Business Structuring for Capital Access

Michael and Catherine discussed the importance of proper business structuring and preparation for accessing capital funding. Catherine emphasized the role of existing relationships, such as with banks, and suggested exploring SBA options and grants. She advised entrepreneurs to ensure they are well-prepared before approaching funding opportunities, highlighting the common mistake of rushing into an LLC without proper planning.

Establishing Legitimate Business Structures

Catherine emphasized the importance of establishing a legitimate business structure to attract funding, advising entrepreneurs to obtain a physical or virtual business address, a business phone number, and a professional email domain. She highlighted the need for a business bank account and suggested using platforms like Grasshopper, RingCentral, and GoDaddy to create a professional appearance. Michael agreed, noting that presenting a legitimate business is crucial when seeking capital, as investors need to see a structured and credible operation.

Entrepreneurship Transition Program Launch

Catherine discussed her motivation for launching a program to help people transition from employment to entrepreneurship, particularly in light of increasing layoffs and economic challenges. She drew from her experience coaching tax professionals on business management principles, realizing these concepts could benefit a wider audience seeking to start their own ventures. The program aims to guide individuals through the steps from concept to company formation, offering support and honest feedback to help mitigate self-doubt and improve the likelihood of success.

Concept2Company: Entrepreneurial Growth Strategies

Catherine and Michael discussed the importance of the Concept2Company program, which helps aspiring entrepreneurs structure and grow their businesses. They emphasized that the program provides valuable strategies for making money, automating processes, and securing funding, even for side hustles. Michael highlighted the program's benefits for both new and existing businesses, suggesting it could help entrepreneurs avoid common mistakes and potentially become mentors themselves. Catherine shared her personal experience as an entrepreneur, emphasizing the program's practical approach and the importance of pursuing entrepreneurial ideas.

Free Million-Dollar Brand Guide

Catherine shared her million-dollar brand guide, offering it for free to listeners who DM her on Instagram with the word "company." She encouraged people to connect with her on social media using the handle ConnectWithMsCat

Catherine Mitchell is a business strategist, entrepreneur, and co-host of Both Sides of the Check podcast. As founder of Ms Cat Consulting and creator of the Concept2Company program, she helps entrepreneurs move beyond the hustle and become funding-ready business owners.

With over a decade of experience — including building her own tax software company — Catherine has guided hundreds of entrepreneurs to boost revenue and streamline operations. Known for her tough-love accountability and step-by-step blueprints, she delivers results that stick.

Her unique methodology brings together legal structure, funding prep, client acquisition systems, and operational frameworks, giving founders the complete business architecture they need to scale confidently.

Instagram: https://www.instagram.com/mscatconsulting