Patent Freedom-to-Operate Clearance Isn’t the Only Clearance You Need to Keep Infringement Away

If you have an invention you’re launching, looking into patent clearance and protection isn’t enough. While a patent freedom-to-operate search focuses on identifying patents your invention may be infringing, a comprehensive launch strategy for your invention also requires a full-spectrum IP checkup, including trademarks and copyrights.

A trademark clearance search is similar to the FTO search in that it looks for existing trademarks your business, brand, or product name or logo, or other trademarks such as scents and package design, are possibly infringing on someone else’s trademark, whether registered or unregistered. Like an FTO search it provides an opportunity for adjustment to avoid infringement.

Copyright clearance involves making sure your related creative works, such as instruction manuals, packaging art, marketing art, marketing music, and website copy, aren’t infringing on others’ copyright rights. For example, do you have the proper rights to the photos on your website?

The lesson here is, don't clear and protect your invention on the patent front only to get sued over what you named it or how you marketed it.

Intellectual property is one of the most terrifyingly useful tools you have. If you’re ready to build a frighteningly powerful business and brand, you don't have to face the darkness alone.

Book your consultation with me at kingpatentlaw.com. I serve entrepreneurs across the U.S.

You can find all my other frighteningly good content on the King Patent Law website and at @kingpatentlaw on social media.

Finally, the information in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. Always seek the counsel of a licensed attorney, perhaps me, for your specific legal needs.

Stay legally sharp, and keep rocking your IP!

#patent #freedomtooperate #patentsearch #intellectualproperty