Justin Bieber's New Era: Clean-Shaven, Fashion-Forward, and Music-Focused at 31

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Justin Bieber has kept the world’s attention fixed squarely on him these past few days with a remarkable blend of fashion pivots, business intrigue, health challenges, and family milestones. The most viral moment came as the 31-year-old superstar arrived beard-free alongside Hailey Bieber at Game 3 of the 2025 World Series at Dodger Stadium. According to IMDb and Just Jared, this fresh-faced public appearance—cheering for his beloved Toronto Blue Jays—was widely interpreted as a reset for Bieber’s image and quickly made him a trending topic across social media and entertainment sites. He wore a custom Blue Jays jersey, launched some playful shade at Shohei Ohtani, and reminded fans that he remains as comfortable in the front row of major sporting events as he is onstage.

Simultaneously, Bieber’s business world is buzzing. After announcing via Instagram Stories that he is no longer involved with his former streetwear label Drew House—stating it no longer reflects him, Hailey, or their life, a move confirmed by reporting from PEOPLE and detailed podcasts—he’s focused on his new apparel and accessories line, SKYLRK. AOL and PEOPLE report that Bieber has teased the brand heavily on Instagram, showcasing pieces such as bold platform sandals, sweatshirts, and a notably similar phone case to that of Hailey’s Rhode beauty line—fuel for both family synergy and some social media side-eye. So far, there’s no official launch date for SKYLRK, but interested fans can already sign up for updates.

On the personal front, Bieber and Hailey’s family life has also been in the spotlight. The couple celebrated the birth of their first son, Jack Blues, in August 2024, and Hailey’s own ambitions continue to ascend—E.L.F. Beauty acquired Rhode for a headline-making one billion dollars in May, as reported by PEOPLE and confirmed by business press. Hailey steps into new roles as chief creative officer and head of innovation for the merged brand.

But not everything has been smooth sailing. Justin took a spill from his Onewheel electric skateboard and suffered a rib injury, which he described on Twitch as “gnarly” and still affecting his performance in both daily life and music rehearsals. With these hurdles, Bieber’s inner circle, according to some unconfirmed tabloid reports, have voiced concern about personal and professional pressures mounting, but spokespersons have publicly refuted any serious financial or health crises.

With Coachella 2026 on the horizon—where he will headline alongside Sabrina Carpenter and Karol G—Justin is preparing for an emphatic return to music, streaming his creative process and new material on social media and stoking rumors about a comeback album and world tour. Collaborators like producer Mk.gee confirm studio work is well underway. For Justin Bieber, a new era is beginning—marked by a clean face, a fashionable pivot, and, if industry insiders are right, a much-anticipated musical renaissance.

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