David Bush & Jeff Bush - The 1% List Strategy: Building a $40M Business Targeting 1,000 Prospects (Not 100,000)

Most business owners are grinding themselves into dust going after WAY too many prospects.

In this episode of Business Builders Playbook, hosts David and Jeff Bush break down the exact 5-step playbook Jeff used to scale his direct mail company from $1M to $40M...

By targeting just 1% of his total market.

Instead of chasing 100,000 mortgage companies, Jeff laser-focused on the 1,000 that were ALREADY buying what he sold.

And then he hit them with everything he had.

Phone. Email. Direct mail. LinkedIn.

That's when his business exploded.

Here's what viewers will learn in this episode:

- How to identify your REAL target audience (not the one you think you should go after)...

- The "Right Data, Right Timing" framework that helped Jeff find prospects ready to buy NOW...

- How to craft a unique value proposition that makes the competition irrelevant...

- The CURSORS method for building irresistible offers (urgency, scarcity, social proof, and more)...

- Why omni-channel outreach crushes single-channel every time...

- The secret to selling high-ticket programs like $150K leadership coaching (hint: it's NOT cold outreach)...

- How to use AI and LinkedIn to generate referrals WITHOUT asking for them...

David and Jeff go deep on real-world examples from mortgage, leadership coaching, wedding venues, and even motorcycle graphics distribution.

Whether you're doing $100K or $10M, this playbook will show you how to stop wasting time on dead-end prospects... and start stacking wins with the right list.

Plus, David walks through how to use ChatGPT to build irresistible offers in under 60 seconds.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/10