Stefan Lubinski - Stop Chasing Strangers: How to Build a Six-Figure Referral Engine with Interview Content

Most service professionals, consultants, and coaches are grinding out content for strangers on the internet...

Hoping those likes and comments will magically turn into high-ticket clients.

Stefan Lubinski is here to tell you why that's a losing strategy.

In this episode, David Bush sits down with his friend of 20+ years to discuss why 80% of service professionals are following the wrong playbook entirely.

Stefan reveals his "relationship acquisition strategy" that flips traditional content marketing on its head.

Instead of creating content to attract strangers, Stefan shows how to use interview-style content as a trojan horse... to build relationships with high-value referral partners who can send consistent business your way.

Here's what gets covered:

• Why "who knows you" is infinitely more powerful than "who you know"

• How interview content creates immediate relationship opportunities (not slow audience growth)

• The difference between prospects (one deal) and referral partners (an engine of deals)

• Why your content should be valuable "exhaust" rather than your primary strategy

• The simple tech and process needed to start an interview show (no fancy equipment required)

• How to identify and approach high-value targets who will actually move your business forward

Stefan also shares his "Hot Seat for the C-Suite" show format and explains how the interviews themselves ARE the business development activity... not what happens after the content goes live.

David and Stefan challenge the status quo of content marketing and offer a practical alternative for professionals who sell high-ticket services requiring deep trust to convert.

If the content hamster wheel isn't producing the clients you need, this conversation offers a completely different approach worth considering.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/8