How to Build a Never-Ending Pipeline of New Leads for Your Gym

This episode features important visuals. For the best experience, watch it on YouTube.

Gym owners, if you need more clients, this training is for you.

In this detailed video, Two-Brain Business founder Chris Cooper breaks down his bulletproof system for fixing your leads problem forever by creating a never-ending stream of people who are eager to join your gym.

You’ll learn the exact strategies top gyms use to keep their sales pipelines full—and even receive plug-and-play lead-nurture scripts that convert curiosity into commitment.

With step-by-step directions, Coop shows you how to set up four marketing funnels that will consistently attract gym leads year round:

🗣️ The Referral Funnel—Turn your best clients into recruiters through structured conversations and personal connections.
📝 The Content Funnel—Share helpful, trust-building material that attracts people who already need your help.
📱 The Organic Social Media Funnel—Post consistently to highlight your community and spark real conversations.
🚀 The Paid Ads Funnel—Use targeted campaigns to amplify what’s already working and bring in a steady stream of new leads.

Plus, to ensure you take action, Chris teaches you his Golden Hour strategy: You'll learn how to set up a daily plan that will help you stay focused, create content and make marketing a habit.

Tune in to learn how to stop constantly chasing leads and start controlling your pipeline with repeatable systems used by thousands of successful gyms worldwide.

Want a free copy of all seven worksheets from this training? Send Coop a DM via the link below.

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1:06 - Part 1: Maximize Sales From Your Leads

5:53 - Lead Nurture Scripts

8:03 - Booking Best Practices

19:16 - Worksheet #1: Lead Nurture Checklist

19:27 - Part 2: Get More Leads

20:17 - The Referral Funnel

22:37 - Worksheet #2: Seed Client Exercise

24:43 - Worksheet #3: Affinity Marketing Cheat Sheet

38:15 - The Content Funnel

47:20 - Worksheet #4: What to Write About

49:57 - Worksheet #5: Golden Habits Checklist

50:09 - The Organic Social Media Funnel

51:29 - Worksheet #6: What to Post Where

58:34 - Worksheet #7: Sell-by-Chat Review

59:00 - The Paid Ads Funnel