Episode 103 - The Blue Ocean Battle Plan

In this powerful episode of The Accidental Business Owner Podcast, host Jay Allen takes you far beyond basic business advice and into the strategic mindset required to create your own space in the market. In “Blue Ocean Battle Plan,” Jay explains how most businesses waste time fighting over the same customers, in the same way, with the same tired tactics — and why that guarantees you’ll always be stuck reacting instead of leading.

Jay draws directly from his real-world army experience, where strategic planning, rapid problem-solving, and readiness under pressure were not optional — they were survival. He reveals how those same military-grade strategies can be applied to business so you’re never caught off guard by competition, market shifts, or sudden challenges. From building contingency plans you can deploy instantly to designing a brand position that naturally separates you from the noise, Jay lays out a clear, practical blueprint any business owner can begin using today.

You’ll hear how companies around the world have adopted these methods to not only stay competitive but to outpace entire industries — not by fighting harder, but by choosing a different battlefield entirely.

Whether you're launching something new, reinventing a business that’s gotten stale, or simply tired of operating in constant reaction mode, this episode gives you the mindset and framework to create a business that leads with confidence and has a strategic plan ready at a moment’s notice.

What You’ll Learn:

• How to escape saturated markets and define your own territory

• The real difference between planning and strategic readiness

• How military principles translate into business agility and strength

• Why most business plans fail — and how to build one that works in real life

• The mindset shift that turns reactive business owners into proactive leaders

Listen in and prepare to step into your own Blue Ocean — clear, focused, and positioned to win.

🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: [e-mail] ✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: [e-mail]🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1

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