Selling Life Insurance: The Real Reason Agents Fail and How to Beat It

"Fear Is the Real Objection — And Most Agents Don't Even Know It."

In this episode of the Life Insurance Academy Podcast, Chris and Zach break down the real reason most agents struggle to gain traction in this business: fear.

Whether it shows up as procrastination, perfectionism, avoiding hard questions, talking too fast, over-explaining, apologizing for the price, or sounding like a script-reading robot…
👉 It all points back to fear.

Fear of rejection.
Fear of looking inexperienced.
Fear of failing — or worse… fear of giving your best and still not winning.

In this honest, hilarious, and highly practical conversation, you'll learn:

✅ The 7 "fear symptoms" that show up in your sales calls
✅ Why action—not confidence—is the cure for fear
✅ How to stop sounding nervous, robotic, or apologetic
✅ The mindset shift top producers make when talking about price
✅ Why slowing down your cadence instantly builds trust
✅ How to ask hard "stakes" questions without feeling awkward
✅ Why you must identify your fear if you want to overcome it

If you've ever struggled with overthinking, avoidance, fast talking, or battling nerves… this episode will feel like a mirror. And a breakthrough.

✨ If you're in the fight right now — tired, nervous, learning, pushing — we're proud of you. Keep going.

👇 Drop a comment: Which "fear type" do you relate to most?
👇 Want coaching? Visit LifeInsuranceAcademy.org to join our Thursday morning sessions.