Retention Is Built on the Basics: Email, Empathy, and Effort | Alyssa Wallace Interview

In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue.

We talk about what actually moves the needle for subscription brands, including:


Why most welcome flows fail (and how to fix them)
The power of plain text emails and real founder messaging
What “on brand” is costing you if you’re under $100M
How simple video responses can double your cancellation save rates
Why most post-cancel flows are missing the mark — and what to do instead
How to work with (not against) acquisition teams when it comes to offers and retention

This conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about.

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Connect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx