Shannon & Sarah: Two "Sisters" Building a Smarter Homeopathy Brand with Curated Medicine Kits

Shannon and Sarah, pharmacist sisters from Guelph, Ontario, are reimagining homeopathy for modern retail. In this episode, they share how they're solving the complexity problem in the homeopathy category by offering curated kits instead of overwhelming individual SKUs.

They discuss their journey from festivals to CHFA, their strategic approach to pricing, navigating Health Canada regulations, and why their next move might be Europe or Asia before conquering traditional Canadian pharmacy chains. Plus, hear about the unique advantages of being sisters in business—and the challenges of selling a category that struggles with mainstream press but has devoted believers.

Check out Hawthorn Homeopathics here: https://hawthornhomeopathics.com/

Thank you to Field Agent Canada for supporting the podcast. https://www.fieldagentcanada.com/