356 | Shaping Products to Establish Market Leadership | with Nathan Vasquez

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family.

In 2015, he left his job in finance to join his wife’s sticker subscription company, Pipsticks. Within a year, Pipsticks had thousands of subscribers in over 50 countries. As CEO of Pipsticks, Nathan now manages the company’s growing business in the subscription, E-Commerce, wholesale, and licensing markets. He lives in Brooklyn, NY with his wife and four kids.

In This Conversation We Discuss:

• [00:00] Intro
• [01:23] Balancing creativity with business logic
• [05:43] Learning by doing and adapting fast
• [08:21] Growing an organic customer base
• [09:57] Stay updated with new episodes
• [10:06] Finding spending balance for growth
• [12:38] Seizing opportunities during market shifts
• [14:29] Sponsors: Electric Eye, Freight Right, Taboola, Next Insurance
• [20:00] Scaling your brand through audience feedback
• [24:10] Focusing on one thing at a time
• [26:32] Expanding a product to wholesale
• [28:25] Learning from early B2B mistakes
• [30:07] Measuring break-even for smart spending
• [33:04] Aligning resources with marketing strategy
• [34:29] Targeting break-even timelines strategically

Resources:

• Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1
• Cute stickers for kids, crafters, anyone www.pipsticks.com/
• Stickers + stationery that say what you wish you could www.theswearjar.com/
• Follow Nathaniel Vazquez www.linkedin.com/in/nathaniel-vazquez-5b663222/
• Schedule an intro call with one of our experts electriceye.io/connect
• Turn your domestic business into an international business www.freightright.com/honest
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest/

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