Leo Morales: Building Culture, Trust, and Growth in Home Services

When your business faces change, chaos, or crisis, that’s where real leadership is forged.

In this episode of Home Service Hustle, host Jonathan Bannister sits down with Leo Morales of BCI Plumbing, Heating & Air to unpack 25 years of lessons from multiple industries, from culture and community to data and delegation.

🔥 Key takeaways:

• Why numbers lie if you don’t know how to read them
• How to build culture by investing in people, not just processes
• The power of cross-training and giving employees autonomy
• The genius of turning your marketing budget into community impact
• Why authenticity and transparency are your biggest marketing advantages in the age of AI

Leo’s mindset is all about leading with purpose, understanding your numbers, and staying human in a tech-driven world.

🎥 Listen to the full episode now and get inspired to grow your brand, your people, and your impact.