Selling Medicare: How to Build a Marketing Plan That Actually Works

In this episode of The Medicare Sales Playbook, host Dallas Keithley welcomes Brian Askins, CEO of Lasting Mark, for his third appearance on the show — and this one's packed with wisdom. Together, they dive deep into why 92% of insurance agents fail, how to build a real marketing plan, and the exact steps that separate struggling agents from six-figure earners.

Brian breaks down the 5-step roadmap to a million-dollar Medicare business — including how to leverage cross-selling, elevate referrals, and fund your growth through smart marketing. Whether you're brand-new or ready to scale, this episode shows you how to stop playing the insurance lottery and start running a business that lasts.

👉 In this episode, you'll learn:

• Why most agents never build traction — and how to avoid their mistakes

• The truth about recruiting without a marketing plan

• How to cross-sell and elevate to retirement planning

• The simple system that fuels six-figure growth

• What Brian would do today if he were starting over with $5K/month
  
  

🎯 Key Quote:

"If the horse is dead — dismount. Get off it, find the right team, and get moving again." — Brian Askins

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