Creativity Engineered

The Architecture of Strategic Imagination

De: Moawiah Naffaa PhD

Narrado por: Michael Robinson

We’re living through whiplash: climate shocks, AI acceleration, social fragmentation, institutions straining under the pace of change. In moments like these, one capacity determines whether people, teams, and societies falter or evolve—creativity. Not as a hobby. Not as a “soft skill.” As infrastructure.

Creativity Engineered reframes creativity as the master key for adaptation and renewal. Grounded in up-to-date insights from neuroscience, psychology, design, and ethics, it shows that creativity isn’t an accident of genius—it’s a disciplined, trainable system anyone can build and apply. This book pairs clear, research-literate explanation with actionable frameworks for working with (not against) uncertainty—and for collaborating wisely with AI.

This is not a book of tips and tricks. It’s a blueprint for building the conditions where new ideas can emerge, be tested, and matter. You’ll find crisp models, field-tested practices, and timely examples of public infrastructures of imagination—from classrooms and labs to civic studios and cross-sector coalitions. You’ll also grapple with the hard questions of our era: What should we create? Who benefits? Who decides?

Whether you’re a creator, educator, founder, policymaker, or simply a citizen determined to help shape a livable future, Creativity Engineered offers a clear, inspiring, rigorously current guide. It will help you think more broadly, design more responsibly, and lead with imagination when old maps fail.

The future won’t be inherited. It will be imagined—then made—together. Let creativity be your compass, your method, and your mandate.

©2025 Moawiah Naffaa (P)2025 Moawiah Naffaa