Empire Diaries: My First 7.2 x ROAS + The Identity Shift Behind It In Digital Marketing | Ep. 116

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This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.

Then — my first real ads campaign? 7.2 ROAS. 🤯
(And yes… total chaos with tracking… but still. Big moment.)

Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.

This is the fun part — the part where momentum compounds, identity locks in, and tiny decisions create massive ripple effects.

In this solo, I’m walking you through exactly how I’m building my evergreen funnel to flow straight into Black Friday in a Box — the simple choices that reduce friction, the assets I’m stacking (and the ones I’m cutting), and the trust-first tweaks that speed everything up.

What’s inside:

📌 The 3 places I tightened the buyer journey so “yes” is easier.
📌 How I’m prepping Black Friday week without turning my life into a launch.
📌 The guardrails I’m using to keep focus high and decision fatigue low.
📌 Where the Instant YES Machine plugs in to lift conversions fast.

If you’ve been second-guessing your funnel or dreading Black Friday, this is your calmer way through — practical, doable, and aligned with how you actually want to run your business.

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab
👉 Try the Instant YES Machine (and be blown away!): https://brandmagnetic.com/yesmachine
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic