International Congress of Nutrition (ICN) Key Findings

Named one of New Zealand’s Top Women in Food & Drink, Ashley Wilson provides her take on the 2025 International Congress of Nutrition (ICN) in Paris.

We cover:

• 6:40 The power of connecting
• 9.00 Ultra-Processed Food Heated Debate
• 12:15 Restructure Trial - Meal Texture/Eating Rate
• 13:30 AI Digital Marketing
• 17:10 Sweet Tooth Trial - our taste for sweetness
• 20:00 What the media shows us vs the scientific evidence
• 22:30 Jo Wicks “killer bar” PR vs Eat Lancet
• 25:30 UN High Level Meeting & non-communicable diseases
• 27:20 GLP-1 & Wegovy released in NZ
• 28:35 Heston Blumenthal, celebrity chef - Scaling down tasting menu
• 30:10 Wrap up

One-liners you don’t want to miss:

"We have just had the release of EAT- Lancet 2 which is this global report on planetary health and recommendations on how we should be eating. They have a huge communication campaign in place, however at their launch only half of the badges for the media have been picked up. We are seeing hardly any global media - just a handful of articles on the launch. In comparison, Jo Wicks is getting all of the media. It is really important we are looking to not just the media but other sources of information such as research or our dietitians - our leads in the profession, for this information, not just this the media. Because it can be really one-sided and can be related to click-bait - what’s going to get the readership.”

Ashley's Top LinkedIn Follows:

Ellie Hadjilucas - Founder of Nutricomms, Carrie Ruxton - PhD, Marcia Terra - IUFoST.

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