The tradie that makes you laugh

 ”I'm just an average carpenter and builder a lost in a world of red tape”.

Joel Griff from Heidi Build isn't exaggerating. The modern builder's reality involves navigating compliance mazes, managing cash flow crises, and maintaining a social media presence all while trying to actually construct buildings. We sat down with Joel to understand how the builder's role has transformed and what it takes to survive in 2025.

For those entering or continuing in the building industry, Joel's story offers both warning and encouragement: the work is harder than ever, but with the right approach, it's still possible to build a sustainable business while maintaining your sanity.

LINKS:

Heidi Build:

https://www.heidibuild.com.au

Connect with us on Instagram: @themindfulbuilderpod

Connect with Hamish:

Instagram: @sanctumhomes

Website: www.yoursanctum.com.au/

Connect with Matt:

Instagram: @carlandconstructions

Website: www.carlandconstructions.com/