Zero-Click Shopping Comes To ChatGPT

We break down how ChatGPT’s instant checkout compresses research and purchase into a single flow and what that means for Google Shopping, merchants, and the next wave of SEO. We share real buying journeys, explore integrations with Shopify, Etsy, and Stripe, and forecast how ads and trust will evolve inside AI.

• Zero‑click commerce and compressed purchase journeys
• OpenAI’s instant checkout and product cards with images
• Shopify, Etsy, and Stripe integrations for fast onboarding
• Merchant fees on the platform side, no user surcharge
• Google Shopping pressure and PLA shifts into AI summaries
• Real example of buying without using Google
• The rise of AI‑native SEO and answer equity
• Possible ads inside AI results and trust implications
• How to prepare feeds, content, and measurement

Thanks for watching

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous