Kim K's Skims Beauty Empire: Excitement, Consolidation, and the Future of Her Brand

Kim Kardashian BioSnap a weekly updated Biography.

Kim Kardashian has been in the spotlight over the past few days, particularly with her recent confirmation of the upcoming launch of Skims Beauty. In an interview with Alex Cooper on the *Call Her Daddy* podcast, she expressed her excitement about the new venture, describing it as "so fucking major." This development signals the return of her cosmetics empire, which was previously known as KKW Beauty. The Skims Beauty line is expected to include a range of products such as lip liners and fragrances, with some items inspired by her original KKW Beauty line. This move follows the consolidation of her branding efforts, including the acquisition of SKKN by Kim from Coty and its subsequent shutdown.

As part of this brand consolidation, Skims acquired Coty's minority stake in SKKN by Kim, combining her clothing, cosmetics, skincare, and fragrance businesses under one umbrella. Skims recently introduced its first beauty tool product, the Seamless Sculpt Face Wrap, in July, which received mixed reviews. While this product was designed to create a sculpted look, its reception reflects the competitive nature of the beauty market.

Kim Kardashian has also been focusing on her business ventures, especially after the closure of SKKN by Kim in June. This strategic move aims to centralize her brand offerings, potentially enhancing her market presence in the beauty and skincare sectors. Despite the recent focus on Skims Beauty, there have been no major public appearances or social media mentions that diverge from her usual business activities and brand promotions. Overall, Kim Kardashian's recent developments highlight her continuous efforts to expand and consolidate her brand influence across various industries.

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