DHL’s Rainer Haag on Tech, Trade, and the Future of European Supply Chains

In this Freight Buyers’ Club interview, produced with the support of Ontegos Cloud, host Mike King speaks to Rainer Haag, CEO of DHL Supply Chain Europe, at the grand opening of DHL’s new European Innovation Center in Troisdorf, Germany.

They discuss how DHL is turning innovation into action — applying AI, automation, and digitalisation to make supply chains more resilient, sustainable, and efficient — while navigating the trade and tariff shifts reshaping global freight.

Rainer shares insights on:

• How DHL decides which technologies to pilot and scale
• The impact of robotics and automation on people and performance
• Why “digital by default” is central to DHL’s operations
• How European trade flows are adapting to disruption and nearshoring
• The next wave of technology transforming logistics

️ Hosted by Mike King, The Freight Buyers’ Club
Supported by Ontegos Cloud — the freight forwarder profitability specialist
Recorded at the DHL Innovation Center, Troisdorf, Germany

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