Ditch the Megaphone: The New Rules of Employee Advocacy in CX

If your employee advocacy sounds like a press release… it's not advocacy. It's advertising.

Let’s fix that.

In this episode of the Social Media CX Podcast, I’m breaking down why canned captions kill trust and how you can unlock real employee voices to build credibility, connection, and conversions.

We’ll cover:

• The difference between amplification and authentic advocacy
• Why copy/paste posts don’t cut it anymore
• My favorite framework for empowering employees without overwhelming them
• How to use trust data to change the way you amplify wins
• Tactical tools like content hubs, storytelling workshops, and social proof that actually works

💬 Whether you manage social care or CX, this one’s for you if you’re ready to let go of control and start building real trust through real voices.

🔥 Mentioned in this episode:

• Conversations That Connect – My book on turning social listening into real CX results