#78 - Juan Whiting (US Army Reserve) - Hinterland Institute

Today’s guest is Juan Whiting— President of the Hinterland Institute, fourth generation farmer and rancher, and Army Reserve Civil Affairs officer. Juan has a masters degree in international development and prior to the Hinterland Institute and Stray Acres, he spent eight years in East Africa working on a regenerative ag movement.

Today, Juan is on a mission to transform how we steward 26 million acres of Department of Defense land.

Juan isn’t just talking about giving veterans a hobby farm or a soft landing. As he puts it, “we don’t just need to bring young people into agriculture. You need to bring in young people that can actually get the job done.”

In this episode, you’ll hear how Juan and his team are building partnerships with base commanders, regenerative producers, and veterans to regenerate rangelands, feed troops from local installations, and develop the next generation of “regenerates” – veterans trained and equipped to manage the land regeneratively.

This is a bold vision for national security, rural revival, and veteran opportunity – all rolled into one.

Lets get into it!