Bede Gaming CEO Colin Cole-Johnson Talks Growth, Partnerships & AI

For more than three decades, Colin Cole-Johnson has worked for some of the biggest brands in the global gaming industry. . . . Ladbrokes, William Hill and Entain. For more than three and half years now, Cole-Johnson has led the Bede Gaming business.

For the first time, Bede’s chief executive officer appeared on a podcast, joining Steve McAllister on the latest episode of the Gaming News Canada Show presented by Bede Gaming. Among the topics covered during their conversation:

- What motivated Cole-Johnson to get into the business of gaming in the 1990s and the path that led him to Bede.

- The focus of today’s Bede business, including its partnership with OLG.

- Bede’s shared industry with the major players across the industry in landing more business here in Canada.

- The company’s decision to recently join the North American Association of State & Provincial Lotteries.

- The ongoing pursuit of new products, among them Bede’s recent launch of its Tournaments platform, and the continued search for more gamification offerings to customers.

- Cole-Johnson also answered our question about the balance of exploiting people power and the power of artificial intelligence in a highly competitive environment.

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