77 - The Future of Marketing Is on YouTube—Are You Ready?

Andrew Murdoch, founder of YT Era, shares how YouTube became a powerful growth engine for entrepreneurs and financial advisors. What began as a personal journey of resilience led him to build a YouTube marketing agency that helps businesses generate leads, build trust, and create lasting influence. Andrew also offers insights on the future of marketing, the role of AI in content discovery, and why YouTube is becoming a critical platform for the next generation of business leaders. In this episode, you’ll learn: Why Andrew calls YouTube the world’s greatest “cloning machine” for business owners. The #1 mistake entrepreneurs make with YouTube—and what to do instead. Why focusing on your viewers’ needs first is the foundation of a winning channel. The long-term mindset required to succeed on YouTube (and why short-term thinking sets you up to fail). Why YouTube outpaces other platforms in authority, retention, and evergreen value—especially in regulated industries like finance. Practical tips for getting started with just your smartphone, plus how to choose the right video topics that resonate with your audience. If you’ve been on the fence about YouTube or you’re ready to scale your marketing in a way that builds lasting trust and visibility this conversation is packed with wisdom you won’t want to miss.Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team. Relevant Links and Resources: 🌐 Learn more about Andrew’s work: YT Era 📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook 📄 Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy 🤝 Connnect the Liberty Partnership Community: https://libertyspenders.com/calendar/ 🔗 Connect with Liberty Spenders™: Facebook: https://www.facebook.com/libertyspenders Instagram: https://www.instagram.com/libertyspenders LinkedIn: https://www.linkedin.com/company/libertyspenders Rumble: https://rumble.com/c/c-6192506 YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: Facebook: https://www.facebook.com/luidhardts Instagram: https://www.instagram.com/luidhardts LinkedIn: https://www.linkedin.com/company/luidhardts Truth Social: https://truthsocial.com/@luidhardts X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices