Lessons from Private Equity & Venture Clubs-Getting in the Right Rooms

If you’re not in the room, you’re not in the deal.

That’s the unspoken rule behind exclusive investor clubs like Tiger 21. For those who aren’t familiar, Tiger 21 is a private peer network where ultra-high-net-worth individuals—usually people with at least $10 million to invest—come together to share ideas, evaluate opportunities, and hold each other accountable.

It isn’t just about investing. It’s about belonging.

And here’s what makes it fascinating: people aren’t paying $30,000 a year just for stock tips or deal flow. They’re paying for something much rarer—curated peers. They’re paying to be vetted. To be admitted. To know they’re in the right room with the right people.

That’s the lesson for anyone who wants to attract more affluent clients: exclusivity through peer group curation. People will pay handsomely to be vetted and admitted into an environment where the very presence of others signals value.

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