The Scoop - Brain Glue Secrets: How Trigger Words Turn Ideas Into Million-Dollar Brands

In this episode of VET S.O.S. The Scoop, James I. Bond, author of Brain Glue, reveals the secret psychology behind brand names that stick—and sell. From Hot Pockets to GoDaddy to In-N-Out Burger, discover how rhyme, alliteration, and emotional triggers can transform an ordinary idea into a market sensation.

James breaks down 14 powerful brain triggers, showing how veterans and entrepreneurs can use them to build compelling brands, create emotional connections, and boost sales. This isn’t just theory—these are the same strategies behind billion-dollar products and companies.

Whether you’re launching a new business, rebranding, or selling yourself as a service, this conversation will change the way you think about names, marketing, and success.

Get ready to learn, laugh, and leave with tools you can use right away.

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