EP330: How to Find Writing Clients Without Cold Pitching All Day

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In this episode, I share why relying on cold pitching alone is not a sustainable way to build your freelance writing business. While cold outreach can still land clients, it often leads to burnout, frustration, and minimal returns. Instead, I offer alternative strategies that attract clients to you through trust, visibility, and value-driven outreach.

Why Cold Pitching Isn’t Enough

• Cold pitching takes time and emotional energy with no guaranteed response.
• Spam filters and ignored inboxes make results unreliable.
• It can lead to self-doubt and burnout if it’s your only strategy.

3 Alternative Ways to Find Freelance Writing Clients

1. Referrals from Your Network

2. Increase Visibility on LinkedIn

3. Share Value First Through Content

Key Takeaways

• Cold pitching still works, but it should be just one part of your client strategy.
• Building trust and visibility attracts higher-quality, long-term clients.
• You don’t need to hustle all day—choose one channel and start showing up with purpose.
• The best clients aren’t always on job boards; they’re in your network or silently watching your content.

Next Steps

1. Choose one strategy to implement this week—referrals, LinkedIn engagement, or a content lead magnet.
2. Create one trust-building piece of content.
3. Tell your network you’re taking on new clients.

You don’t need to chase every opportunity. A well-built system brings the right clients to you.

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