Fastbreak: FTC Ain't Playing - NIL Rules That Can Make or Break Your Deal

The Federal Trade Commission is the ref that never misses. In this video, Michael breaks down the endorsement rules athletes (and parents) must follow so NIL deals don’t turn into fines, takedowns, or trashed reputations. We translate the FTC’s playbook into plain English: clear #ad labels, “material connection” disclosures, truthful claims, and special rules for minors and health/fitness posts.

What you’ll learn:• Disclose it right: simple, upfront labels that work everywhere• Material connections: money, gifts, discounts, affiliate links—state it plainly
• Truth & proof: no wild claims without receipts• Platform-specific tips: Stories, Reels, livestreams, podcasts, bios, links, etc.• Minors & parents: consent, school rules, and extra guardrails
• Brand safety: review rights, edits, and who’s on the hook if things go wrong

Keep your deals clean, your audience’s trust high, and your eligibility safe.

Disclaimer: Educational content only—this is not legal, tax, or financial advice.

For more information, visit www.bnpsportsagency.com/blog