Turning Events Into Real Revenue

COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people.

In this episode, Jocelyn Sexton and Carlos break down what’s actually working with events, and why the ROI isn’t in the booth. From “just go to the bar” tactics to how to avoid webinar fatigue, they show how to make people care, follow up like a human, and stop treating every interaction like a pitch. Whether it’s a conference, a dinner, or a podcast, if you’re not building a real relationship, you’re just wasting time, effort, and budget.