Why You're WASTING Money on Exact Match Keywords

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Many sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only.

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#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimization

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Timestamps
00:00 - Why Exact Match Ads Waste Seller Budgets
00:26 - Experience Running PPC for Almost 10 Years
01:01 - Seller Mindset Around Relevancy and Search Volume
01:37 - Data From 400 Brands on Match Type Spend
02:16 - Why Exact Match Misses Keyword Opportunities
02:39 - Sellers Chasing High Search Volume Mistakes
02:53 - Keyword Example: Markers vs Dry Erase Markers
04:36 - Long-Tail Keyword Phrases Sellers Overlook
05:24 - Niche Phrases Like Green Dry Erase Markers
06:10 - Competitor Targeting and Missed Brand Phrases
07:28 - The Problem With Closing Yourself Off With Exact
08:15 - When Exact Is Useful but Limited
08:45 - Relevance in Niche Keywords vs Broad Terms
09:13 - Final PPC Tips and Match Type Strategy

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