From Climate Crisis to Climate Adoption: A New Era of Innovation with Josh Dorfman

Episode Description

What if solving climate change wasn’t about sacrifice, but about building a more abundant, prosperous future?

In this episode of Mission Driven You, I talk with entrepreneur and storyteller Josh Dorfman—founder of Supercool and co-founder of Planted—about why we’ve entered a new era he calls climate adoption. The debate is no longer if we’ll make the transition, but how fast.

Josh shares stories of breakthrough companies and cities already leading the way: electrifying thousands of port trucks, reinventing the yellow school bus, deploying AI that cuts energy use in skyscrapers, and creating carbon-negative building materials from fast-growing grass. These aren’t marginal experiments—they’re profitable, scalable solutions changing how we live.

This conversation will shift how you think about climate—from doom and despair to innovation, economics, and hope.

Show Notes

In this episode, we discuss:

• Why Josh believes we’ve entered a new era of climate adoption
• The global investment surge—over $2 trillion annually—in clean energy
• How solar’s decades-long cost curve points toward a future of abundant, cheap energy
• The story of Planted: turning perennial grass into carbon-negative building materials and partnering with D.R. Horton, America’s largest homebuilder
• Examples of “supercool” climate solutions already scaling:
• Forum Mobility electrifying heavy-duty port trucks
• BrainBox AI cutting building energy use by up to 20%
• Zum reimagining school bus fleets with electrification and efficiency
• Why the most successful climate companies don’t sell “climate”—they sell cost savings, reliability, and better customer outcomes
• The role of profit motive as a catalyst for environmental change

Resources & Links:

• 🌎 Explore Supercool: supercool.earth
• 🌱 Learn about Planted: plantedmaterials.com
• 📺 Listen to Josh’s podcast, Supercool: Spotify link
• 📘 Josh’s earlier work, The Lazy Environmentalist: Amazon link