The Truth About How Big Goals Change You

It was 3:08 in the morning.

May of last year.

I was in my office already a lofty 8 minutes into my day.

Headphones on, speaking (uh, reading) into a microphone… and yelling at ducks.

Yes, ducks.

As I tried to record a passage for The Zebra Code audiobook, those feathered freeloaders on my backyard lake quacked like it was their job.

I must’ve sounded like a lunatic, hollering “Come on! I need 75 quiet minutes!”

But here’s the truth…

I wasn’t just recording an audiobook.

I was chasing a big goal that was important to me.

Writing a book is one thing.

Giving voice to it, putting myself on record, was something else entirely.

Big goals aren’t really about the thing you achieve.

They’re about who you become in the pursuit. (In this case, hopefully, not a total lunatic. 🤣)

They stretch your patience, your creativity, your confidence, and yes… even your relationships with ducks.

This week’s video is all about this truth.

What really happens to you when you work toward a massive goal (and why the transformation almost never looks the way you expect)?

If you’ve ever set an ambitious goal, whether career-related, personal, or financial, you’ll see yourself in this.

And if you haven’t yet?

It might just give you the push to start.

If you'd like to build a great career and lead a rewarding life, check out some of these other places where I share my teachings:

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--Andy