Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI
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Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI
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In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.
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